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  • Writer's pictureSeth Flora

How a digital marketing agency can help during an economic downturn

Updated: Jul 27, 2023


How an agency can help during an economic downturn

During an economic downturn, most businesses make the fatal mistake of cutting their marketing budget. When in reality what they should be doing is increasing their marketing efforts. After all, who is going to purchase your products or services if they don't even know you exist?


But managing a business in tough financial times is already a daunting task. Adding more marketing work might seem impossible. For some it is. Here are four ways that hiring a digital marketing agency can help during an economic downturn.


Saves you time

Running a small business is time-consuming. Even more so when the economy isn't at 100%. Taking the marketing off of your already full plate will give you the much-needed time to focus on other aspects of your business. Like payroll, taxes, and inventory. All while a team of creatives works to bring in new business.


Cost-effective

Working with a marketing agency is almost always going to be cost-effective. It saves you from having to pay staff which includes all the benefits. It also saves you from wasting time and money trying new things that you hope will produce new customers.


Skills and knowledge

An experienced marketing agency will have the skills and knowledge to build landing pages, promote products, and explain the benefits of your services. An agency will be able to use its team's wide array of skills and knowledge to give your business a much-needed boost.


An unfair advantage

Most companies cut their marketing budget and efforts during hard economic times. This means that by simply working with a reliable and qualified agency your business will have an unfair advantage.



Don't be like the majority of businesses that cut marketing when times get tough. Be like the businesses that not only survive but thrive.


If you're looking for a growth partner during uncertain times then let's talk.

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