The benefits of blogging are numerous and far-reaching. From the freedom to create to the ability to build an audience and make money, blogging offers so many advantages that it’s no wonder so many people have blogs today. Even if you’re one of those people who has a blog but rarely uses it, you might still be missing out on some of these great benefits! If you’re interested in seeing if blogging can help your life in any way, look over this list of top 5 benefits of blogging.
1) Connecting with Readers
Connecting with your readers is one of the most powerful benefits that blogging can offer. Social media can help you expand your community, but as with any other means of connecting, it won’t be effective if you don’t have a consistent message and intent behind what you share. As your company grows, adding content to a personal or corporate brand website will help keep customers up-to-date about changes, offers and new products. If you plan on blogging for business, make sure that it’s done strategically so that your efforts are worth more than just boosting site traffic.
2) Developing a Personal Brand
There are many benefits to blogging, but perhaps one of the most prominent is developing a personal brand. You don’t need your own personal website to develop a brand that will lead you to new opportunities—you can do it right here on Medium (or any other blogging platform). What kind of person would people expect you to be if they heard your name? How would they describe you? How could they feel after interacting with you? Start exploring those questions today, and see what shape your personal brand takes.
3) Building Authority Online
The first benefit to blogging is building authority. Regardless of your niche, starting a well-written, thought-provoking, and frequently updated personal or business website will help you grow in reputation and traffic. You can eventually build out a sizable audience that becomes highly responsive to your ideas and recommendations, providing huge opportunities for promotion. Online or offline advertising via social media might be cost effective enough to make up for your initial investment. On top of all that, you'll get great insights into what people want, since you're right there with them on a daily basis. Better yet: ask them! Just make sure your interactions are relevant to their needs and not just self-promotion. After all, it's helpful information they'll remember if they can see how it benefits them personally too.
4) Improving Search Rankings
Sure, you might use blogging as a way to communicate with clients or as a company marketing strategy. And it’s always nice to have your own place on the web where you can say whatever you want. But search engines love blogs, so if you’re looking for free (or relatively inexpensive) ways to improve your search rankings and increase organic traffic to your site, consider starting a corporate or personal blog. What benefits do blogs provide? They give potential customers context about what you do and—if done well—they attract people who are interested in similar topics.
5) Bringing in New Leads
The number one benefit of blogging is that it will lead to new leads. A lot of people overlook blogging as a prospecting tool but not only does it bring in more leads, those leads are highly qualified. To get started, add a call-to-action within your posts such as Want to learn more? Schedule a meeting with us today or If you'd like to know more about how we can help you launch your business, click here. Then set up tracking on these links so you can see which landing pages convert into high-value prospects most effectively.
Ultimately, blogging offers a variety of different benefits and can be very helpful to your business. Whether you're looking to stay in touch with existing customers or connect with new ones, blogging will allow you to do both. You don't have to be an expert writer or hold down a full-time job; all you need is access to a computer and some time each day. At first it may seem like there are too many steps involved in getting started, but once you get into a groove, it becomes second nature.