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  • Writer's pictureSeth Flora

Why Social Media Is Necessary for Small Business Owners

Are you considering whether or not social media should be included in your marketing strategy? There are plenty of reasons why it should be! Here are 4 important reasons you need to be on social media, even if you’re just starting out.

Reach a larger pool of potential customers

You can get your message out to more people by using social media. Using platforms like Facebook, Twitter, LinkedIn, and others allow you to reach a lot of potential customers at once. This can be done through posting regularly or with targeted ads.

Relay important information

Whether it’s an industry-related announcement, a new product release or a big sale, your business needs a presence on social media to reach potential customers and relay information. That information can be anything from a promotion you're running to a job posting.


Running your business is time-consuming. From phone calls and emails to inventory management and bookkeeping your day is full, leaving you little time to work on building a social media presence that brings people in the door. We want to give you the time you need to focus on what you do best - running your business - while not sacrificing your social media presence. Schedule a call with us to learn more.


Allows customers to interact with your brand

In today’s tech-savvy world, interacting with customers on social media is essential to growing your business. According to Marketing Week, "More than half (56%) of consumers who follow brands on social media sites say they do so to view products.". Whether you have 100 followers or 1 million, social media provides an opportunity to connect and engage with potential clients in new ways.

Allows potential customers to learn more about you before buying

51% of consumers turn to social media to learn more about a product or service before making a purchase. If you’re not taking advantage of tools like Twitter, Facebook, Instagram and Pinterest, your business is missing out on an opportunity to build new relationships and grow revenue.

Final thoughts

With social media, your business can now reach far more people than ever before. Through various networking sites and platforms, you can expose your company to hundreds of thousands or even millions of potential consumers. With a few simple steps and dedication to developing a strong online presence, your small business could explode in no time. There’s never been a better time to get started with social media marketing than right now!

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