Plumbers have always been the unsung heroes of the home renovation business, but this doesn’t mean they should be overlooked when it comes to business success. A website plays an important role in helping your plumbing business grow and provides your customers with useful information that enhances your customer service and adds value to their purchases. Here are just a few reasons why plumbers need a website to be successful...
Acts as an online business card
Your site should act as your online business card, a place where clients can find all of your contact information, see photos of projects you’ve completed and get an idea of how you work. This personal touch makes you seem more trustworthy—especially when it comes to hiring someone like a plumber. You want potential customers to know that they can trust you with their home or office plumbing needs.
Be found online
In today’s fast-paced, technology-driven world, consumers are looking for local businesses online before they go out and spend their hard-earned money. However, if your business is not on at least one popular search engine like Google or Bing, you’re practically invisible—and potentially losing thousands of dollars in revenue. When customers can’t find you online, they will call someone else to handle their needs instead. Keep in mind that each month the phrase "plumber near me" is searched 450,000 times in the United States. That's why it's important that you are marketing your plumbing business with a stylish and functional website.
Having a well-designed, professional website is an essential component of any local business. It’s where you’ll showcase your skills and personality, highlight client testimonials, and share your portfolio of work. But how can you use your site to attract customers? It all comes down to great copywriting. You should always make sure that your site has a clear call to action for visitors, so they know exactly what you want them to do next. This could be as simple as filling out a contact form or making an appointment with you over the phone—whatever it takes for them to get in touch with you and learn more about what you have to offer.
Plumbing services are usually needed on short notice, so making it easy for customers to schedule an appointment is essential. Customers can contact you through phone or email, and you can use your website as a way to communicate with them in real time. If they have questions about how much your services will cost, provide clear and transparent pricing on your site so there are no surprises when they arrive for their appointment. You can also allow customers to book appointments online or through your mobile app for convenient scheduling on the go.
Showcase positive reviews
A study by BrightLocal revealed that 77% of consumers look at online reviews before hiring. Encourage clients to leave you positive reviews by offering discounts or free services if they do so. Adding these positive reviews to your website can help attract new clients in need of your plumbing services.
It’s no secret that credibility is vital for any professional service business. First impressions are built on what customers see, and according to studies, that visual impression begins with a company’s website. Most people will visit a plumbing company’s site before they pick up the phone or stop by an office, so it’s important that your digital property makes a good first impression.
Convient for customers
One of the main reasons why plumbing companies have websites is so customers can find them easily. If you own a plumbing company, customers are likely looking for you online. While you’re at it, make sure your business information is always up-to-date on directory sites such as Google and Yelp so potential clients can see what your hours are and how to contact you. Customers want easy access to businesses that can help them, and your website provides just that.
If you're ready to level up your plumbing business with a stylish and powerful website that attracts leads and instills trust in customers then book a call with us today.