The value of SEO for small businesses
With big businesses getting all the attention from search engines, it can be hard for small businesses to grab any of the spotlight in the search results pages (SERPs). However, search engine optimization (SEO) is more than just an important tactic; it’s critical for small businesses if they want to stand out in their local community.
What is SEO?
What is SEO? Search engine optimization is the practice of making your website more visible to search engines, particularly Google. Some of these techniques are free, some are paid, but all of them increase the visibility of your site with an algorithm that Google uses to determine which sites appear in what order when someone does a search on Google.
How can my business benefit from SEO?
There are many benefits to reap from optimizing your website to rank at the top of local searches. Below we will cover 3 huge benefits that you might be missing out on.
Increased traffic
You have a website that allows online users to schedule, order, or learn more about your business. But they can’t find your site when they search in Google. That’s where SEO comes in. An SEO site that is towards the top of local searches is going to attract more traffic.
Increased traffic leads to more sales
With more visitors coming to your site you are more likely to land more sales. Now, a common misconception is that more traffic guarantees more sales. It doesn’t. You still need to take into account the quality of your product, the price, and other factors that may determine sales in your industry.
Boosts your brand.
An overlooked part of SEO is the boost it provides to your brand. Being at the top of local Google searches means that you will collect more clicks, those clicks lead to more consumers learning about your business or getting re-introduced to it.
An example:
Earlier this year we started doing SEO for a yoga studio in Springfield Ohio. Below we've included a graphic with the traffic analytics for the past 30 days. This graphic is meant to show you the value of an optimized site and a continuing SEO campaign.
How to get started?
If you want your business to rank at the top of local Google searches, attract more traffic, give a boost to your sales, and increase brand awareness then you'll want to do one of two things, either learn SEO and dedicate hours per week creating content, conducting keyword research, and fishing for backlinks or you can hire our agency who has a proven track record of getting clients to the top of local Google searches and increase their overall traffic.
Schedule a call with our team to learn more.