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How non-profits benefit from social media
A common misconception is that marketing, ads, and other forms of promotion are solely for profit-driven businesses looking to sell a product or service. In reality, marketing and advertising are for both businesses and non-profit organizations.
Digital marketing can be a powerful tool for non-profits looking to increase awareness of their cause, an influx of contributions, attract new volunteers, spark engagement, and even find board members.
In this blog, we’ll cover those five benefits of digital marketing for non-profits.
Cause Awareness
As a non-profit organization, you’re focused on serving the community, solving a problem, or making a difference. Raising awareness is the first step in non-profit success. Without that awareness, your efforts will be wasted.
Influx in donations
Unlike a business, non-profits need to raise funds through donors, events, and in-kind contributions. According to Black Baud, 17.8% of donations for non-profits come from online. This means that having a strong online presence can bring in additional funds from people who relate to and care about your cause.
Getting people to make contributions is tough. But by utilizing an online presence you can reach a wider audience which increases your pool for funds.
Attract volunteers
Raising funds is one of the hardest parts of running a non-profit. The only thing that may be more difficult is attracting new and active volunteers to help with the day-to-day or special events.
By leveraging digital marketing you can quickly attract new volunteers willing to put in the work needed to make your cause a success.
Spark engagement
Think back to 2014 and the Ice Bucket Challenge that swept the world by storm and raised millions of dollars for ALS research. That viral challenge sparked engagement, interest, and education for a cause. Your non-profit can do the same.
using social media marketing and email marketing you can promote your cause and create a buzz around your cause.
Find board members
Having an active and engaged board that cares about the cause is vital for non-profit success. But finding enough people who fit the bill can be challenging. But by promoting your cause, mission, and goals people who have the desire to serve will come to you.
Now that you know some of the benefits of non-profit marketing, you can start building your online presence, sending emails, and raising awareness of your cause.
Don't have the time to fight for your cause and promote it at the same time? We understand. Book a quick call with us to learn more about how our team can build your online presence that puts your cause in a position to succeed.