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  • Writer's pictureSeth Flora

How to Start a Business With Little Money



Starting your own business can be a great way to set yourself up financially, but it isn’t an easy feat. Unfortunately, not everyone has the capital to put into their venture right away, which means you might need to learn how to start a business on a budget. Fortunately, there are many ways you can begin earning money before you’ve even raised your first dollar! Let’s take a look at some of the ideas below that will help you build your business without breaking the bank.


Create Goals for Yourself



Businesses fail when they have no goals. Don’t be one of them. Without clear objectives, you have no way of knowing if you are moving in a positive direction or not. Take time now to create goals for yourself; make them SMART (specific, measurable, attainable, relevant and time-bound). If you don’t know what your business is ultimately trying to achieve by being in business then you will never be able to prioritize your efforts and resources towards achieving that goal. What is your goal?


Get Mentors

While it’s not always possible, working with mentors can be an excellent way to help you learn new skills and make sure you have a strong foundation for your business idea. It’s true that entrepreneurs tend to be solitary, but that doesn’t mean they aren’t constantly seeking advice from others. If you don’t know any business people or experts in your field already, get out there and start networking. Meetup is a great resource if you want to meet people face-to-face and make friends with like-minded individuals—and LinkedIn offers advice groups that allow members of its platform access to specialized experts in their fields.


Consider Networking Events



Networking events are great for establishing contact with potential clients and vendors, and a great place to find talent. There are plenty of creative positions that don’t require special technical knowledge. You might be able to find an entry-level graphic designer or social media specialist at a networking event. And even if you aren’t in need of talent right now, these events make for good sources of referrals when someone needs help (and you know who will likely be looking for work soon). Networking events are easy on your budget—many take place during lunch hours and offer free food—and they give you access to many people at once, increasing your chance of finding just what you need.


Build an Awesome Website

Creating an awesome website is one of, if not, THE most important factor in any business. Without it you won’t be able to reach your audience or make sales. For some entrepreneurs, paying for a custom-made site might be out of their budget and in that case there are still many things you can do on your own. An easy way is by using free website builder such as WordPress and other similar sites that allow you to build nice looking sites with ease. Once you have built your site, make sure it’s optimized for search engines and that it can easily be read by humans too! Then fill it with great content so people will want to come back time and time again.



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Use Social Media to Market Your Brand



The days of big brands spending millions on TV and print ads are over. Consumer behavior has changed and for small businesses, it’s time to adapt. Today's consumers turn to social media before they buy, so that's where your brand needs to be. It can be tempting (and cheap) to post a few photos or videos and call it a day, but social media is all about engaging with your target audience. Remember: those people aren't interested in your product; they're interested in themselves—they want advice or opinions on what matters most: their lives. Here are some tips for marketing your brand through social media


Begin Building Relationships with Influencers in Your Niche

If you’re going to start an online business and become an influencer, it helps to have followers who care about what you have to say. Networking with like-minded entrepreneurs and industry leaders will help you build your reach. It doesn’t take much time or effort, either—following another person on Twitter or Google+ or liking their posts on Facebook takes just seconds. But those seconds can pay off in spades if that person is somebody that others follow, too. Participating in discussions on LinkedIn, Facebook groups and forums related to your niche will also help increase your online visibility (which can translate into more leads). You may even decide it makes sense for your business purposes to create a separate profile for each of these sites.


Show Off Your Work Online

One of the main advantages of building your business online is that you can work from anywhere, but it’s essential to have an online presence. You need to have some sort of website or social media profile for people to find you and for you to market yourself. When getting started, it may seem like a challenge; especially when cash is tight. However, many entrepreneurs report that they were able to start their businesses with little money by making smart choices about how they spent what little funds they had. Put simply: spend your money on tools that help you grow your business, not necessarily on more business services. If you’re starting out with little funding, try these low-cost ways and hacks for how to start a business with no money


Study Other’s Successful Online Marketing Campaigns

Google’s Adwords Keyword Tool is an easy way to figure out which keywords will be most effective for your online marketing campaign. By simply typing in a search query, you can view suggested related phrases as well as keyword traffic numbers. Another useful site is SpyFu which monitors and reports on your competitors' pay-per-click (PPC) advertising strategies, allowing you better insight into how they are achieving success with their campaigns. This information can be used to help determine where you should invest your own advertising budget to generate more leads and sales.


Set Aside Time to Do What You Love

When you’re trying to start a business, your schedule is likely jam-packed with things that are required of you—meetings, conference calls, email replies and more. If you find yourself feeling unhappy with your current obligations or wishing that there was time for something that brings you joy, make it happen! Pick up freelance work on nights and weekends (even if it’s just moonlighting), ask for help from other employees or friends at your company who might be able to take over some of your tasks, do anything in your power to carve out time for something extra in your life. It will keep you happier and healthier in the long run.


Use Your Resources Wisely and Collaborate with Others as Much as Possible



The more money you’re able to invest in your business, of course, the greater chance it has of succeeding. At first, there may not be much capital available for you to work with—and that’s okay. It doesn’t mean your idea won’t be worthwhile or that it isn’t viable. For some businesses, success will come from starting small and growing over time through reinvestment and careful planning. And often when people build a company while they still have full-time jobs, they learn important lessons about their business along the way that can make all of the difference later on if they succeed in securing funding.


Final Thoughts

If you plan to start your own business, avoid making common mistakes, such as spending unnecessary money. Many entrepreneurs get caught up in spending their hard-earned dollars on unnecessary expenditures that do not help them achieve success. However, there are some smart choices you can make when it comes to building your new company. By avoiding these five common budgeting pitfalls of small businesses, you can ensure that your new business succeeds from day one!

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