How to increase brand awareness
Businesses have come to learn that in order to be successful, you need to be found online. As such, there are several ways in which you can advertise your business, depending on how much money you want to invest and how comfortable you feel with placing your company in front of millions of people. With more people than ever before using the internet to shop, you’ll want to make sure you’re found online so that if someone decides they need what you’re selling, they can find it quickly and easily. Here are six ways businesses can be seen online.
Be on Facebook
Facebook is a great way for your business to get noticed. Being active on Facebook will not only help you get noticed, but it can also help you build a community that trusts you. Try posting photos and videos of what your business offers and interact with those who follow your page. Be sure to have some posts that are just status updates too. If you post at least once per day, people are more likely to pay attention!
Post to Instagram
Posting engaging content on Instagram will increase your online visibility. You can post photos and videos of your product, employees or clients. Additionally, you can use the app’s story feature to show followers what’s happening at your company. Sharing content on Instagram will help you stay relevant in the digital space and reach a new audience of potential customers.
Blogs can establish you as an authority making people want to read each blog posted. A blog is a great way to keep your customers or potential customers up to date on the latest trends in your industry, new products or services, and anything else that you think they would like to know about. By creating a blog and posting regularly, you establish yourself as an expert in your field which gives you credibility and authority. Plus, it's also a great way to build trust with your audience.
Invest in SEO
SEO is the process of improving your website's visibility in search engines. It puts your website front and center for searchers looking for your goods and services. If you have a brick-and-mortar store, SEO can also help people find you when they're looking for a business like yours nearby. SEO won't cost you anything upfront, but it does take time to get results so don't expect it to happen overnight. You can start by creating your website content with keywords that are relevant to what people might be searching for and optimizing it for use on search engine-friendly platforms like WordPress or Squarespace. From there, make sure that your site is being optimized for mobile devices with responsive design, and make sure that you’re using Google Analytics to track site traffic and conversions.
Running targeted ads will put your brand and message in front of social media users. With Facebook's new algorithm, it can be difficult to get your posts seen by all of your followers, let alone a specific audience. A lot of people want their content to go viral, but this is not always possible. Running ads with a specific audience will help you reach the people who are most interested in what you have to say. Facebook allows you sell ads that target users based on age, location and interests. You may also want to run ads on other platforms such as Twitter, Instagram or Google Adwords.
Update your website
A modern website builds authority and trust and makes visitors more confident in their choice. This can be done by adding a blog, social media links, and including contact information. People are also more likely to buy from a site that is aesthetically pleasing and easy to use. You should also add testimonials or reviews from your customers on the site as this will increase customer confidence in your business.
While there are many ways in which you can use the internet to grow your business, these six ways are some of the most effective. Each of these strategies takes time and some even take money. Another option is to work with a digital marketing agency that can bolster your social media presence, write your blogs, boost your SEO, run targeted ads, and update your website. Learn how to measure brand awareness.