You’ve probably heard that blogs are great because they can increase traffic to your website and promote your business or services with ease, but perhaps you don’t really understand why that is so important. That’s fine—no one needs to know everything right away. We’re all students of the web, and there’s always something new to learn! For more insight into the benefits of blogging, keep reading to learn more about nine of the biggest reasons why you should be blogging right now.
1) Increase brand visibility
There’s a reason why most big businesses have blogs—they’re an easy, effective way to showcase your brand and establish credibility. While you don’t need to be a Fortune 500 company to get started, blogging can bring positive recognition for your brand if done correctly. Whether it’s launching a new product or highlighting a charitable initiative, getting creative with content is important for standing out from other businesses in your industry. What do you want to be known for? Share that!
2) Gain followers
The more followers you have, the more views and attention your business gets. The easier it is to get exposure for new products, services, or events. And most importantly, blogging can help build a sense of community around your business. Simply by writing a post that attracts readers who would otherwise not know about your company or website you’ve helped them discover something they didn’t previously know they needed!
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3) Become an authority
If you have something worth saying, and you can say it in a way that people want to hear, why not start a blog? It doesn’t take long before you become an authority—even if only in your niche. After all, who better to talk about something than an expert?
4) Get more page views
Pageviews don’t translate directly into sales, but there is a correlation between higher page views and higher sales. If you want to maximize your revenue, you can use blogging as a way to do it. And don’t just worry about pageviews—bloggability is important too! Your content needs to be valuable and accessible for your readers or else they won’t share it with their network or on social media.
5) Retain customers
From customer support to quality feedback, blogging is a hugely valuable tool for building customer loyalty. Customers love companies that have a personal voice and bloggers can create that voice by speaking directly to customers. If you’re looking for ways to retain customers, blogging is a great way to start.
6) Generate leads
One of blogging’s most underrated benefits is that it can easily generate leads. How? When you create your own authoritative content and share it on social media, you get more shares, links and inbound traffic than if you were to simply post an ad. As a result, your site ranks higher in search engines—making it easier for potential customers to find you. This means more sales and more leads for your business.
7) Get links back to your site
Quality blogs can lead to powerful backlinks which help you rank on Google. Get traffic to your site: People love reading articles written by industry experts, and more often than not they’ll share them with their own communities. Backlinks have proven SEO value, so backlinks from quality blogs can be hugely beneficial to your website and business.
8) Brand yourself as an expert in your field
Building your personal brand is an important part of growing your business—especially if you are hoping to attract clients. The idea is that you’re the best person to give advice on certain topics and fields, right? Well, a great way to establish yourself as an expert in your field is by regularly blogging on the subject matter. As time goes on, people will see you as the go-to resource for information in your niche and trust that what you say has value.