8 Reasons Why You Should Blog Right Now

You’ve probably heard that blogs are great because they can increase traffic to your website and promote your business or services with ease, but perhaps you don’t really understand why that is so important. That’s fine—no one needs to know everything right away. We’re all students of the web, and there’s always something new to learn! For more insight into the benefits of blogging, keep reading to learn more about nine of the biggest reasons why you should be blogging right now.

1) Increase brand visibility

There’s a reason why most big businesses have blogs—they’re an easy, effective way to showcase your brand and establish credibility. While you don’t need to be a Fortune 500 company to get started, blogging can bring positive recognition for your brand if done correctly. Whether it’s launching a new product or highlighting a charitable initiative, getting creative with content is important for standing out from other businesses in your industry. What do you want to be known for? Share that!

2) Gain followers

The more followers you have, the more views and attention your business gets. The easier it is to get exposure for new products, services, or events. And most importantly, blogging can help build a sense of community around your business. Simply by writing a post that attracts readers who would otherwise not know about your company or website you’ve helped them discover something they didn’t previously know they needed!

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3) Become an authority

If you have something worth saying, and you can say it in a way that people want to hear, why not start a blog? It doesn’t take long before you become an authority—even if only in your niche. After all, who better to talk about something than an expert?

4) Get more page views

Pageviews don’t translate directly into sales, but there is a correlation between higher page views and higher sales. If you want to maximize your revenue, you can use blogging as a way to do it. And don’t just worry about pageviews—bloggability is important too! Your content needs to be valuable and accessible for your readers or else they won’t share it with their network or on social media.