4 hacks to make your website work for you in 2022
Since the COVID-19 pandemic, more businesses have had to rely on their website to attract customers and get sales. Your site might be the first impression consumers get from you. By taking advantage of these 4 hacks your site will start producing better results. So, let's dive in and take a look at the 4 hacks to make your website work for you in 2022.
1. Aesthetically pleasing
Have you ever clicked on a website that is hard to look at? I have, it makes me more likely to not do business with them. It makes them, as a company, seem unprofessional. Take a look at the two sites below. Both sell the same products but one site has been giving the time and attention so that it is aesthetically pleasing for visitors. Which one would you be more likely to trust with your business?
The site on the left has no structure and was made without design in mind. The site on the right was built with design as a key component. because of this, they seem more professional and trustworthy.
Need to redesign your site? Get booked with one of our web builders to learn more about how LEO Digital Marketing can help.
I'm sure we have all been scrolling through social media on our phones or tablets and clicked a link because it grabbed our attention. I'm sure that some of those sites we visited were not mobile-friendly. It can make it difficult for users to navigate your site if it isn't optimized for smartphones or tablets
"Over 80% of internet users use mobile devices to surf the web. 83% of mobile users expect a flawless experience whenever they visit a website with any mobile device."
That means that not only should your site look good on mobile devices but it needs to work just the same.
The site above is not optimized for mobile.
See how challenging it can be a turn-off to users?
3. Quality content
Every site has content whether it's a blog, video, or text to give visitors some basic information about who you are and what you do. You can get more visits to your site by adding quality content. Helpful blogs with the right set of keywords can increase your traffic. Same with other content such as FAQs, videos, and more.
A few tips to keep in mind when creating content for your site:
Use keywords and phrases you can rank for/want to rank for.
Use graphics, videos, and pictures in your blogs.
Every blog should be at least 500 words and provide the reader with something. valuable.
Be consistent. You should never post content to your site at will. Have a plan and follow it.
When creating videos make an investment in lighting and audio.
4. Easy to use
Your site should flow. It should be set up in a way that takes visitors on the path you designed. On top of that, it should be easy for searchers to use.
Navigating your site should not take a master's degree.
If you're on a site trying to buy furniture, you want to be able to search for the product, find the product, access the description, add to cart, then purchase. Any more steps or changing up the order can make your site difficult and frustrating to use and as a result, you can lose business.
So, to recap. Follow these 4 website hacks to make your site work for you in 2022. Make your site look good, make it mobile-friendly, add quality content, and make it easy to use. Follow these 4 hacks and your site will start working for you instead of against you. We understand that this can all be overwhelming, especially if web design and content creation are not where your skill set lies. That's why we offer web design services for any size business and non-profit.
Click "Book Now" to schedule with one of our team members and find out how LEO Digital Marketing can help make your site work for you.