10 Tricks to Get Your Site Ranking at the Top of Google Searches



Your website needs to be at the top of Google if you want to get lots of traffic and sales, right? That’s why it’s so important to learn how to get your site ranked at the top of Google searches — and stay there. There are many different techniques that will help you achieve this goal, including backlinking, article marketing, search engine optimization, and more. Here are 10 tricks that can help your website gain the kind of traffic you’re looking for — all while staying within Google’s search engine rules.


1) Learn how Google works



If you want your website to show up when people look for keywords related to your business, you're going to have research how it all works. First and foremost, you'll need to learn about Google's ranking algorithm; it's called PageRank. Once you've got that down, look into other factors that influence search results: inbound links (links from other sites) and anchor text (the words and phrases that come after a link on a page). People spend time learning and building links because they know they can give their site an advantage—and now you do too.


2) Make sure you have great content

This is one of those duh tips, but it’s definitely worth pointing out. No matter how many other tricks you use, if your content isn’t awesome people won’t share it and if they don’t share it, no one will see it. So make sure your content meets all expectations for quality (both for your readers and for Google) with titles that are relevant, well-written and catchy. Just remember to be honest—if you try cheating with Adsense links or sneaky redirects, you might be penalized . If you want more info on how search engines work and what they look for when ranking sites, check out Moz's beginner's guide to SEO .


3) Choose your keywords carefully



The success of your SEO campaign starts with choosing your keywords carefully. Many new business owners aren’t sure how to go about doing that. The best thing you can do is hire a professional—someone who has experience working with your industry—to make those decisions for you. This will allow you to focus on growing and promoting your business, instead of trying to figure out what keywords are going to be relevant in five years, or worrying about whether or not using them in your website’s meta-data will actually have an impact on ranking or site traffic. If cost is an issue, consider hiring someone for a few hours and then asking if he or she would be willing to continue helping out part-time at a reduced rate.



Does the idea of managing your own SEO campaign seem like a challenge you aren't ready for? Then schedule a call with our SEO team to learn about how we can get your site ranked at the top of Google and save you time.



4) Optimize Your Title Tag

One of the most overlooked SEO tactics, title tags are a critical part of search engine optimization. The title tag is what your visitor sees in their browser window when they’re searching for something relevant to your business or site. It’s important that you optimize each page with a keyword-rich title tag that provides clarity and relevance on first glance, but it’s also just as important that you make sure it’s keyword rich enough for both users and search engines alike. In addition, make sure your title tag is short—no more than 60 characters will fit comfortably in search results. That way, you don't look spammy and dilute your key messaging!


5) Optimize Your Meta Description