Updated: Jul 25
In this blog post, I'm going to outline ten reasons why businesses should hire a digital marketing agency for their social media, website, local SEO and online ads. And if you're looking for advice about what types of agencies might be the best fit for your business and how to approach them when it comes time to sign on the dotted line? You'll find what you need below!
1) What is a Digital Marketing Agency
Digital Marketing Companies provides services related to advertising, promotion, and other forms of lead generation using digital marketing tactics such as search engine optimization (SEO), search engine marketing (SEM), social media, display advertising, e-mail marketing, content marketing and mobile advertising. Hiring one can be an incredible boon for small businesses, helping them to avoid costly mistakes and take advantage of opportunities they might otherwise miss. For pressure washers, an online presence is key to finding new clients—and making sure they see you as THE pressure washing company in your area—so it’s worth it to make sure you hire someone who knows what they’re doing.
2) Local Search Engine Optimization (SEO)
Pressure washers can put their pressure washer marketing strategies in motion using local SEO. Local SEO, or search engine optimization (SEO) for businesses that are physically located in one specific location, is an essential part of digital marketing campaigns. Because pressure washers want to target clients within their local area, local SEO is ideal for business owners. However, there are many nuances to search engine optimization (SEO) that can be difficult to navigate on your own. This is where hiring a digital marketing agency comes into play. A digital marketing agency will know how to create quality websites that are coded properly and how to choose domains based on what’s best for clients and their company’s potential success.
3) Social Media Management
Social media is one of those things that needs to be handled in a pressure washing marketing strategy. This includes both managing your own accounts and creating, curating, and sharing content on your customer’s behalf. Managing these sites can be tricky if you don’t have experience in handling all of it. While it might be tempting to manage it all yourself, we recommend hiring an experienced digital marketing agency like us who knows what they are doing when it comes to social media management. We will make sure that your pressure washing business is able to thrive online without taking up too much of your time or energy. Remember: time is money!
Grow your pressure washing business with us. Schedule a call to learn more about how our team can help take your business to the next level.
4) Online Advertising
Online advertising is one of many effective pressure washing marketing strategies for local businesses looking to attract more customers and stay competitive. When used correctly, search engine ads, pay-per-click (PPC) campaigns, social media ads, and local listings can increase visibility and drive traffic to your business. Best of all, by utilizing pressure washing marketing strategies like these you can quickly see measurable results without incurring major up-front costs. Contact us today to learn more about how we can help you grow your pressure washing business!
5) Website Design & Development
You might be able to do it yourself, but if you’re opening a small business, there are other things on your plate that take priority. And chances are you want your website to look polished, professional and appealing to both search engines and potential customers. A digital marketing agency can handle all of these aspects of development (and more). By hiring an expert in pressure washing marketing strategies—and letting them do what they do best—you can free up your time and attention for other matters that impact your success. It’s not cheap, but most first-time entrepreneurs will tell you it’s well worth it for a strong return on investment over time.
6) Content Creation
A good idea is nothing without great content. No one will care about your local pressure washing business if you don’t have anything of value to say. That’s why it’s important to hire a digital marketing agency for services like social media, local SEO, online ads, and website design. With them on your side, you’ll find that content creation comes naturally (and can be really fun). Don’t let pressure washing marketing strategy hold you back; instead, start growing your pressure washing business now!
7) Keyword Research & Competitive Analysis
Keyword research and competitive analysis give you an idea of how people search online. For example, if you wanted to know how many people search for pressure washer repair near me, it helps to know what terms are being used. Picking up keywords that are related to your business helps potential customers find you faster when they’re searching for help with their home cleaning project or looking for information on pressure washer parts and maintenance. Knowing what your competitors are doing is also helpful, as digital marketing agencies can tailor strategies to beat out competition from other local businesses in your area.
8) On Page Optimization (Website Structure)
One of several pieces that go into search engine optimization (SEO) is on-page optimization, or what goes on on your website. You’ll need to pay attention to things like text length, headline font size and structure, landing page length and any other factors an algorithm might find relevant. The better your website ranks, the more people you’ll reach—which means more chances for business. Plus, Google’s Hummingbird update made it so users can get real-time answers to their questions from search engines—this is key for service businesses like pressure washers.
9) Off Page Optimization (Link Building)
In order to get your business on top of search engines and grow your business, there needs to be more than content on your website. Search engines also need links pointing back to your website from other websites in order for it to rank higher. Off-page optimization can include link building as well as social media marketing that focuses on providing value and building relationships with people who have existing online audiences. These influencers or thought leaders will help drive traffic, but they also bring along their followers as well, expanding your reach far beyond just those who visit directly. This is because trust and influence are often intertwined within our society – if someone they know vouches for you, they’re more likely to do business with you too.
10) Reporting & Analytics
It’s vital to know where your online traffic is coming from and what your prospects and customers are doing on your website. That’s why it’s important to work with an agency that provides insight into which of your marketing efforts are working and which ones aren’t. Because digital marketing is so broad, reporting across channels can be complicated – it's hard to know exactly where each prospect came from, how they arrived at your site, what they did when they got there, and whether or not you should invest more in certain areas or less in others. Using specific metrics like page views, bounce rate, conversion rates for different traffic sources, time spent on site by users with specific characteristics can help you determine where you need to put more energy.